I get a lot of emails from sales people and companies who don’t have the courage to phone me and engage me on their products or services. Sending just an email to me to get my attention does not indicate courage, it indicates a mental weakness, and the lack of sales leadership to that person. Yes, email is easy, and so is deleting it.
Before email we phoned, we engaged, and we got the appointment and we got face to face.
Is it just me or have sales people lost the will to engage people voice to ear or face to face.
Of course there is a place for for email and i use it effectively. But i can tell you with some confidence that getting the total attention of people goes beyond email.
Get back to the basics of making the call, engage people and the results will be phenomenal.